"Nethys isn't sure what bought this novel-game at the store, in the sense of Their being the entities with 'economicdemand' whose 'utilityfunctions' determined that a novel-game like this one would be stocked at the metaphorical store. In one possibility Nethys saw that had a stat-boosted Keltham reasoning from things Nefreti Clepati was telling him, that Keltham said there was more than one Customer and more than one 'utilityfunction', combining their buying-power and trading with each other."
"At least one Customer wanted Keltham to have a romance, and is responsible for Keltham appearing in a place and time and possibility where tropes could happen around him. At least one Customer probably isn't happy about the direction the future is currently headed for the mortals in Pharasma's Creation, and wants to disrupt the future that would otherwise come about for us; or, rather, is acting on behalf of other Enitities that feel that way. But the Customers' mode of action is complicated by how changes in Their 'purchasingbehavior' also redirect the Things' attentions from one novel-game to another."