"If you've somehow managed to live your whole life without hearing about it, you're better off never hearing it, honestly.  It's a fundamentally stupid idea but there's always some arbitrarily tiny fraction of the population vulnerable to an arbitrarily stupid idea, and this one is apparently not quite stupid enough for that fraction times the population of this town to equal less than one."

"If you've somehow managed to live your whole life without hearing about it, you're better off never hearing it, honestly.  It's a fundamentally stupid idea but there's always some arbitrarily tiny fraction of the population vulnerable to an idea that stupid, and this idea is apparently not quite stupid enough for that fraction times the population of this town to equal less than one."

"If you've somehow managed to live your whole life without hearing about it, you're better off never hearing it, honestly.  It's a fundamentally stupid idea but there's always some arbitrarily tiny fraction of the population vulnerable to an idea of some given stupidity level, and this idea is apparently not quite stupid enough for that fraction times the population of this town to equal less than one."