"No! You were right! Righter than you realized! Right now, all Keltham's attention is on the idea that the Conspiracy world is trying to make him believe he's inside the Ordinary world. On the simple truth, exactly where we don't want it. At the very least we want to make it be complicated for him."
"So we make it look like he has Ordinary adversaries trying to falsely convince him the Conspiracy is real, and then he has to doubt all the evidence and not just the evidence we'd rather he didn't doubt, and if that's just what they do in dath ilani romance novels then those villains would never have told him about Cunning in the first place."